FedACH^® Services

Stellar marketing materials to assist you in promoting cross-border ACH payments to your customers

May 2012

Financial institutions offering cross-border automated clearing house (ACH) payments know that promoting these transactions is the key to realizing the long-term benefits of offering international payments. Driving awareness of cross-border payment opportunities is an important step in meeting the needs of both consumer and business customers.

If you are using FedGlobal^® ACH Payments, you know the wealth of resources available that are out of this world. The Federal Reserve Banks have developed a variety of marketing campaign materials to help FedGlobal ACH Payments customers, like you, promote these services directly to their customers.

 

Take your pick from several out-of-this-world resources

A range of customizable marketing campaigns is currently available. The options include:

• Directo a México^® is a marketing effort that can help your financial institution increase its share of the rapidly growing U.S. to Mexico remittance market by encouraging and assisting customers in using the FedGlobal ACH Payments Mexico Service to transfer funds to individuals or companies in Mexico. A promotional toolkit and customer guide include detailed tips for easily and economically marketing Directo a México, information on the U.S. to Mexico remittance market and tools to help your financial institution determine local market potential.
• The Canada Connection^® marketing kit helps your institution promote this cost-effective channel of cross-border payments to U.S. companies and individuals sending payments north of the border, such as credits for payroll, pension, annuity or utility payments, or debits from consumers or companies in Canada for bills owed in the United States.
• GlobeNow^® marketing materials can be customized to feature any of the payment destinations available to FedGlobal ACH Payments customers, including Europe, Latin America and Canada. Specially-designed materials provide turn-key marketing solutions if your financial institution is offering remittance services to Latin America.

All promotional kits include posters, flyers and artwork that can be customized with your financial institution’s logo and other details. Instructions are provided to help you quickly and easily begin the process of offering cross-border ACH payments to your customers.

 

Not a current FedGlobal ACH Payments customer? 

Review our online resources or contact your account executive for more information on this efficient, cost-effective option for sending cross-border payments to Canada, Europe and Latin America.

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